British Airways

Reflect the Past, Project the Future

For five incredible years, Paul Wylde and his Design Management team, placed strategic, brand-led design at the heart of British Airway’s marketing strategy, elevating the company to global leadership

Our Tasks

Design management

Design strategy

Global brand guardianship

Creative direction

Brand creation

Brand strategy

Club World, Club Europe,
Concorde & JFK Airport redesigns

People engagement

oneworld alliance integration