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We Create Beautiful Brands That Move People

California-based award-winning brand, innovation & design consultancy. We help the world’s leading organizations sustain growth by liberating creativity to solve commercial & cultural challenges

mail@paulwylde.com

  • Brand positioning
  • Brand identity design
  • Aircraft livery
  • Brand identity guidelines

Bermudair

  • Brand & design strategy
  • Leadership coaching
  • Train interior design
  • Color & material design
  • Experience design

Amtrak

  • Naming
  • Brand strategy
  • Brand identity design
  • Livery design

JSX

  • Brand positioning
  • Livery & cabin interior design
  • Brand identity design
  • Brand & identity guidelines
  • Service design

Beond

  • Cabin interior design
  • Color & material design
  • Product differentiation
  • Prototyping & production
  • Supplier management

Copa

  • Cabin interior design
  • Product design
  • Food & beverage consultancy
  • Service design
  • People engagement

jetBlue

  • Brand positioning
  • Naming
  • Brand identity design
  • Cabin interior design
  • Uniform & service concept

Rouge

  • Brand strategy
  • Livery design
  • Production management

HondaJet

  • Product strategy
  • Ergonomic & human factor studies
  • Cabin interior design
  • Seat industrial design
  • LOPA design

Hawaiian

  • Product & brand strategy
  • Service design
  • Interior design
  • Food & beverage design
  • People engagement

Hilton

  • Design leadership
  • Global brand management
  • Thought leadership
  • Innovation & product roadmapping
  • Trend forecasting

British Airways

  • People engagement
  • Experience design
  • Brand strategy
  • Music composition

Solaseed

  • Cabin interior design
  • Product prototyping
  • Innovation roadmapping

Allegiant

  • Product & innovation strategy
  • Interior & experience design
  • People engagement
  • Trend forecasting
  • Naming

Panasonic

  • Naming
  • Brand strategy
  • Interior design
  • Seat industrial design
  • Color & material design
  • Food & beverage consultancy

Mint

  • Interior design
  • Food & beverage design
  • Experience design
  • Service design
  • Product packaging & point of sale

Hilton Garden Inn

  • Brand identity design
  • Livery design
  • Cabin interior design
  • Color & material design

Belavia

  • Cabin interior design
  • Color & material design
  • Service design
  • Product differentiation

Hawaiian

  • Mid-century modern restoration
  • Architectural design
  • Interior design
  • Landscape architecture

Mid-Century

  • Master brand repositioning
  • Vision, mission, values
  • Brand personality
  • Brand identity design
  • Brand guidelines

Air Canada

  • Innovation roadmapping
  • Experience design
  • Product & interior design
  • Service & communication design
  • People engagement

Hampton

  • Brand strategy
  • Livery design
  • Interior design
  • Leadership coaching

Boeing

  • Brand & design strategy
  • Cabin interior design
  • Soft product design
  • Prototyping & supply management

Delta

  • BMW & Rolls Royce design strategy
  • Color & material design
  • New markets research
  • Consultant to Chris Bangle

BMW Group

  • Brand identity design
  • Cabin interior design
  • Lounge design
  • Ground & service design

Alaska

  • Cabin interior design
  • Service design

Southwest

  • Brand strategy
  • Experience design
  • Leadership coaching

IHG

  • Brand strategy
  • Naming
  • Communication design
  • Guidelines

Panasonic @Altitude

  • Market research
  • Brand strategy
  • Opportunity identification
  • Leadership engagement

Saudia

  • Judge, co-host, presenter
  • California by Design
  • Australia by Design
  • America by Design

By Design