Paul’s vision is to make people smile a little more when they travel by creating beautiful moments that become life-long memories.
His team are fascinated with the concept of beauty, meaningful brand engagement, thoughtful experiences and considered design.
Vu, Henry and Gabby are all experts in the art of strategy, design and innovation and crucially, its successful application and implementation within large and complex organizations.
01 We think:
We work intensively to gain a deeper and fuller perspective of where your organization is to assess the potential opportunities for growth. We use a variety of techniques, tools and approaches. Many are hands-on, all coordinated and aligned:
• Primary & secondary research
• Internal & external audits
• Ethnography, observational studies
• Market analysis
• Internal leadership engagement
• Luminary interviews
• Business case support
• Opportunity identification
• Territory definition
02 We create:
Acting on the key insights discovered through investigation, we create the foundation for your brand or design strategy. Your purpose, meaning, role and personality. No two brands are alike: we use many exciting tools to clarify what you stand for:
• Brand positioning
• Core idea creation
• Vision, mission and values
• Personality traits
• Brand architecture
• Naming
• Visual language definition
• Innovation mapping
03 We express:
Translating intention into action is one of the most rewarding experiences for a marketing team. We have helped some of the world’s leading brands stand out and stay there by:
• Creative direction
• Brand identity systems
• Experience design
• User experience design
• Tonality
• Industrial design & packaging
• Interior design & environments
• Service design & style
• Communications, films & animations
04 We deliver:
From years of being on the client side, we appreciate that the real task begins with roll-out, implementation, people engagement and scaling of brand. We maintain that branding is application but brand concerns behavior. We support our clients with:
• Guidelines
• People engagement
• Launch & go-to-market strategy
• Evaluation & assessment
• Brand management & guardianship
Achievements
Creative Director: Aviation Studios Boeing/Teague
Creative Director The Americas: Imagination Inc.
Creative Director Advanced Concepts: BMW Group
Senior Consultant: Interbrand
Global Creative Director: British Airways
Creative Director: Euro Brann
Key Note Speaker 2022: Passenger Experience Expo Conference Hamburg
Presenter California by Design: Fox/Amazon/CBS Media: 2021
Presenter Australia by Design: Fox/Amazon/CBS Media: 2020
Monterey Museum of Art: 2019 Speaker – Mid Century Modern Architecture
Monocle magazine 2015: “Top global 25 Influencers”
Carmel-by-the-Sea City Council: Cultural Commissioner
Icon Magazine: 2016 Hawaiian Airlines First Class Cabin Design
Corporate Innovation Awards winner – Service 2025: Hawaiian Airlines First Class
Financial Times 2015: Aviation for Business
Core 77: Winner Transportation Design 2015 Hawaiian Airlines
Core 77: Best in Category Transit Design jetBlue
Red Dot Winner: Industrial Design for Transit 2016
IDSA Keynote speaker: 2012 National Conference
American NPR Marketplace: Live interview “Future of Flight”
CBS Smart Planet: Interview Flight & Sustainability
New York Times: Future of Travel
Aircraft Interiors International Articles 2020, 2017, 2015, 2005, 2003
Innovation magazine: USA 2010 “Design for fear”
Russian Chamber of Commerce: 2006 People Engagement & Service
The Guardian UK: 2006 “Your people are your brand”
Expo Aviation US: 2010 Future of Hospitality
Expo Aviation Hong Kong: 2008 Future of Travel
Expo Aviation Hamburg: 2005 “Inside The World of the Customer
Expo Aviation France 2002: Branding the Concorde
University of Washington: Speaker. Member of advisory board
University of Denver: Speaker
California College of Art and Crafts: Speaker
Syracuse University: Speaker
Central Saint Martins School of Art: Speaker
London School of Marketing: Speaker
Farnham College of Art & Design: Speaker
London Metropolitan University: Speaker
University of Westminster: Speaker
RSA Judge 1997: Design for Transportation
RSA Judge 1998: Design Management
RSA Judge 1999: Experience Design
RSA Judge 2000: Experience Design
A profile of Paul Wylde – “6 Moments” Managing Design for British Airways: Design Museum, London
Design Museum, London: RSA First Prize Award Exhibition
Invitation to meet Her Majesty The Queen for Services to Design Industry
RSA Award winner 1993: Design Management
RSA Award winner 1994: Experience & Industrial Design (First Prize)
Concorde Lighting Design: 1992 Award winner (First Prize)